Will Chinese smartphones work in Russia

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Against the background of the economic confrontation between the U.S. and China, as well as the imposition of sanctions against the technology company Huawei, Russians began to abandon Chinese smartphones and gadgets. so, this week, private advertising sites began to observe an increase in publications with sales of used smartphones Huawei.

Financial experts with whom “DP” spoke predict a significant drop in demand for the Chinese brand devices in the second half of 2020. At the same time, it is difficult to predict the further development of the situation, because much depends on the behavior of the U.S. president’s administration.

Arkady Volozh on Yandex.phone and its failure – funny and sad

As you already know, Yandex.Phone failed in sales, now after reducing the price to 9,990 rubles in “MVideo” and “Eldorado” (there they sell out several hundred pieces that are hanging dead weight), it is also not sold at all. In “Yandex” are sitting on a stock of 18,000 pieces and trying not to reduce the price, it is 13,990 rubles.

At the St. Petersburg Economic Forum, Arkady Volozh, the owner of Yandex, spoke about the reasons for the product’s failure: “The phone was mis-positioned. “Yandex.Phone was an amazing thing. They made a shell that works on very simple devices, and it had to be told: we take an ordinary device from the assembly line, put “Yandex” on it, and we get the thing. But in the presentation it was shown as an iPhone, it was a mistake, I think.

You can be wrong, of course, you can be mistaken, but to run on the rake as long as Yandex? The company will lose a billion rubles on iron in 2020, and this is the most optimistic estimate, probably more. But Volozh has a typical Yandex attitude to iron, it doesn’t matter at all, it’s the software that matters. This is a professional deformation of the software company, which does not understand iron and perceives it as a necessary part to showcase its applications.

Hence all the problems, it is a systemic error. Yandex.Phone has no positioning problems, no matter what you call it, but it originally cost more than analogues, was worse than analogues, and it still does not have a second camera; Yandex programmers have not mastered what the Chinese do on a whim. And, judging by Volozh’s retort, no conclusions have been drawn from this failure, and the race to the bottom will continue.

Now you have to sell Yandex.Phone for 6,990 rubles and forget about this experience, they will leak it anyway, there is no other way. And for this money at least some number of users of Yandex services will appear, and people will say thank you. And it’s simple mathematics, selling now for this money, “Yandex” minimizes its losses.

How often do we change our tariff plan and pay for unnecessary service?

Working in telecom has accustomed me to occasionally look at the subscriptions that I have in my personal account, to check those services that are connected. Sometimes it happens that you forget to deactivate some tariff options after a trip, or something sticks after experiences and is not deactivated. Exactly the same approach I have in Play Market, I look to check the subscriptions that are connected, and periodically disconnect something unnecessary. But how many people do the same?

Statistics are a stubborn thing, and they show that many people forget about their subscriptions to a language learning app or game or something like that. And every month or year the money is deducted, in the first case you do not pay attention to it, in the second case you resent yourself and rush to disconnect the subscription, but the amount has already flown to the developer.

I talked to some friends at a big gaming company and asked about the issue – it turns out that about a third of all subscriptions come from “dead” users. They don’t open games, they don’t do anything. But they’re still paying. It seemed like an excessive amount, too high a number. But a quick check of other companies/software showed that this is the case. One important caveat, the payments should be small, unnoticeable to the user.

Until the tariffs were changed forcibly, there was a problem of subscribers not changing them. For years a person could pay disadvantageous rates, but he was happy with that, because he got used to paying a certain amount of money and rarely went beyond that amount.

The consumer in Russia is not used to making small and easy comparisons of prices and quality of service, and is often just lazy. This can be seen in car services, about a third just go to the same place, don’t ask if there is the same service somewhere, but at a different price. You know, no matter how you spin it, all the time it turns out that about a third of users “forget” about what they’re paying for, get used to some specific places and so on.

And this, apparently, is a constant for our market. And many build their relationships with the market on this basis. For example, one of the big music services does not send letters and messages to those who pay for the service but do not use it. They are afraid to scare them off. And this is probably the right behavior for the service, but the other thing is that it is not very good for a person to spend money on something he does not use.

About the Honor line

In 2020, a separate Honor brand from Huawei was founded. The new line of smartphones has many differences from Huawei, but they are still mistaken for one.

First of all, Honor is more aimed at a young audience, and tries to follow all the technological innovations. It is the focus on young people and explains the low cost of Honor series flagships. It is important for Honor line flagships to meet all the requirements of young and active users, as they are a priority audience.

There are no differences in the software at all. But a lot of attention is paid to design. After all, it is the presentable appearance that is often the deciding factor in choosing a smartphone.

Honor is not shy about borrowing the designs of other brands, but it never copies them completely. As a rule, an idea is taken as a basis, and Huawei’s “handwriting” is superimposed on it. In this respect, Huawei’s Honor line resembles Xiaomi’s Redmi line of flagships.

Production of smartphones

When phones came into human life, Huawei was not left alone. A structural subdivision of the company was created, which was called Huawei Device. This division was engaged in the creation of “white-label” products. These were routers, modems, smartphones and cell phones, as well as some other equipment.

Russia was the first country where Huawei started its work with foreign markets. Initially, the company’s products started to be sold under its brand by the MTS network. A little later, Beeline and Megafon joined.
In 1997, the first Huawei foreign office was opened in Ufa. It was engaged in manufacturing and sales of equipment and devices, as well as their after-sales service. Soon a second Huawei office was opened in the Russian capital.

In 2020, the company introduced its first line of smartphones and tablets under its own brand. It was called IDEOS. The first devices were produced based on the Android operating system. But soon there were models based on Windows Phone 8.

Cooperation with Leica

The German brand Leica is known as a manufacturer of professional cameras. Huawei has signed a cooperation agreement with Leica. Together, they gave their users the opportunity to shoot with a camera from the German brand using a smartphone.

Huawei P9 flagship is equipped with two cameras, based on Leica technology. This allowed for greater detail photos, adjusting the focus after shooting, as well as providing the possibility of a wide aperture opening.

What the company does

Huawei has been on the device market for quite a long time. Therefore, the scope of the company’s activity is broad.
Despite the fact that people know Huawei as a manufacturer of smartphones, the company is also engaged in the design and construction of telecommunications networks, global services (customer and corporate service).
Huawei actively invests money in technology development. In addition, the management cares about the preservation of wildlife.

However, it is the production and sale of smartphones that is the brand’s priority task. A huge range, high quality, first-class technological equipment – this is what makes Huawei one of the leading smartphone manufacturers.

Stages of development in Russia

An important point is Huawei’s development of the Russian market. After all, it is the Russian Federation and the countries of the Commonwealth of Independent States that are a priority audience for the company.

Stages of development:

  • 1997 – opening of the first office in Ufa. Entering the Russian market;
  • 2001 – opening of the first Huawei Training Center in Moscow;
  • 2002 – opening of the first Huawei Research and Development Center in Moscow;
  • 2002-2004 – beginning of active cooperation with operators in Russia. Construction of the first GSM-networks;
  • 2007 – Huawei jointly with Russia’s TransTeleCom created Russia’s first large long-distance NGN network;
  • 2009 – Rostelecom began cooperating with Huawei and built an Arctic fiber-optic transmission line of over 1000 kilometers long based on its equipment;
  • 2020 – the company carried out its first joint activities for clients and entered the Russian corporate market;
  • 2020 – entered the Russian consumer market. The company begins to produce products for end customers and sells them under its own brand name;
  • 2020 – Huawei together with the Russian operator YOTA establishes the first commercial LTE network in the capital of Russia. At the same time, an educational program was launched for students, allowing them to experience the culture of China and its capital;
  • 2020 – Huawei launches the Honor line of smartphones. They were created at the highest level of technology, and met all the requirements of modern man. At the same time, the first online store was opened in Russia;
  • 2020 – the Company begins cooperation with Sberbank, MegaFon, and VTB banks. The first agreement on scientific and technical cooperation with Russian Railways was signed;
  • 2020 – Huawei continues to find allies on the Russian market and actively develops on it. Cooperation agreements were signed with the Russian Customs Academy and the Ministry of Education of the Russian Federation;
  • 2020 – the company becomes one of the largest customers in Russia. Conclusion of a cooperation agreement with Moscow State University. Together with MegaFon, Huawei broke the record for mobile Internet speed;
  • 2020 – conclusion of a cooperation agreement with VimpelCom, and plans to work together on the 5G network;
  • 2020 – Huawei presents its own notebooks on the Russian market for the first time. The presentation took place in September;
  • 2020 – the company continues its active development in the Russian market.

Conclusion

In conclusion, it can be said that the Chinese telecommunications company Huawei is a strong competitor in today’s technology market. A large number of areas in which the brand is developing allows them to retain leadership and keep up with the times. Users actively buy even the most expensive models from the Huawei smartphone line.

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